Without a doubt we have seen how Streaming has consolidated itself as one of the leading content broadcasting platforms in recent years, but still has a lot of growth and potential, this 2018 do not stay out of the play.

Our clients have made transmissions of sporting, educational, cultural events, conferences, corporate, government, among many other applications, without a doubt it is the best way to spread your content around the world.

More and more people are watching streaming videos, and without a doubt 2018 will be the year that will break all the records, so we give you  5 reasons to start streaming.


1. The great rise of social networks

It is impressive the amount of time people spend on social networks, only in 2017 people spend 135 minutes on average per day visiting the different networks available, in 2016 the average was 126 minutes. This growth is due to the fact that each time these companies develop tools to enslave us to attract more.

It is expected that this 2018 people spend more time on social networks, which gives us an excellent opportunity to broadcast our content in streaming media, remember that in CWS we have the solution of Target Direct to be able to inject your signal simultaneously to Facebook , Twitter, Periscope and Youtube.


2. People are looking for live content all the time

Have you noticed that live event streaming singapore videos on platforms such as Youtube, Facebook Twitter and Periscope appear in the timeline with greater relevance, even notifications arrive informing us that there are streaming broadcasts? Well, this is not a coincidence, all social networks are prioritizing live events over traditional publications.

This information is supported by numbers, since 2016 users have seen 28% more live event streaming singapore, there are even companies that choose to make announcements and exclusive corporate presentations by streaming, leaving aside traditional media, this is because they know that there will be a greater "engagement" with the people, in addition the spectators have the possibility to comment and share the transmission with all their network of friends.


3. Professional streaming was never so easy

Nowadays anyone can stream, just look at how Facebook live works to know that with a single button we are on the air, but one thing is to do personal streaming from the cell phone, and another thing very funny is to broadcast live big productions Professional multi-camera, but do not be scared, because that is also very easy to do, thanks to the streaming solutions of CWS we can do it, we have professional encoders such as teradek, tricaster, wirecast gear etc. To transmit any type of event even in 4k quality! going through 1080p, 720p and SD formats.


4. The power to share (share) and comment

When NASA transmitted the great solar eclipse in August 2017, they had an audience of 85.9 million connections, but much of this number was thanks to all the people who shared the video through social networks, to be exact the transmission It was shared 198,000 times.

All this has to do with something that is key in live broadcasts, the famous "engagement" or in Spanish can be said as the link we achieve with the community through our presence. According to a study by Yahoo Live Opportunity, people feel significantly more excited when they watch a live video in Streaming than when they watch a VOD video or the same TV. Since the power to interact with the transmission and with the people who are tuning it is key.


5. HD quality, Full HD and UHD

Nobody likes to see low quality streaming, but thanks to years of development in the live streaming ecosystem and the advance in the speed of Internet connections, we are at a point where quality is more than acceptable, everything if we compare it with past years.

Previously most of the live broadcasts were of medium-low quality at 320p or 480p, now it is common for at least 720p, since with standard internet connections (3 to 5 MB) we can observe them without problems, it is for this is that most of the productions nowadays are made at an excellent quality.


Conclusion

Undoubtedly the live streaming ecosystem is constantly growing, this 2018 will be the year where more people perform and consume live video, and honestly do not see when there will be a decrease, on the contrary, it is estimated that by 2020 80% of global Internet traffic will be video, and 9 million minutes will be consumed every second.


The viral marketing uses a set of techniques in order to convey a specific message exponentially through word of mouth from users. To get the user to spread the message, it must be attractive enough to achieve expansion. And this means that the content must be provocative, surprising and offer some benefit to the user.

It is not surprising that viral marketing campaigns are being promoted and actions appear in many marketing plans of most brands. The benefits are many and interesting and the techniques varied and original. As benefits, emphasize that the cost does not have to be very high. Of course, it must be very creative and fast; another benefit is that it can be disseminated through deusto many ways and can be segmented and reach a much more segmented audience than with other actions.

There are different viral marketing techniques. Among them the 'Pass it' where the user is encouraged to pass the message to others; the incentivized viral, where a reward is offered for passing the content; the undercover which does not directly refer to passing the message; the marketing of the rumor, Etc. All of them can be effective if they are prepared well.

Like any marketing action, it is not advisable to launch it without taking into account some essential aspects. Below we collect the basic data to consider in order creating an effective viral marketing campaign.

1- Define the objectives

First, you must define the objectives that you want to achieve with the campaign and that must be aligned in the global digital marketing plan. You have to make it clear that although you can get a good content, if you do not contribute anything to a clear segment, the result will not be as expected. The most interesting objectives of this type of campaign are on the one hand to create brand awareness and on the other, to achieve a link with the user.

2- Define the target or target audience

The second step will be to define the target or target segment to which we are going to direct the action. It may seem contradictory, since viral marketing has been defined as actions with a content created especially to expand rapidly, but we must not lose the north and be clear about what we 'offer' in the message and the specific audience to whom we want to do it arrive.

3- Create a short, original and surprising message

The message is the most important element to consider. You should always pose with a brief, simple message, with a good touch of originality and that is surprising. In turn it should be easy to read and share. A type of messages that are working very well are the humorous messages, but although this is the trend, we must be very careful and see if this type of message is what we want to offer as a brand or organization.

4- Select different formats for the dissemination of the message

The format is in tune with the message as the success will be with a good combination of the two. At present the support that is being used the most is the video although there are others such as memes, Facebook applications, etc.

The concrete case of the video is ideal for this type of campaigns since you get to the emocdeusto_10_webIons of the user more effectively It is also a component that greatly facilitates sharing. It must be clear that the video must explain a story that excites the user and of short duration (it is recommended not to exceed 2.5 minutes). In rising the message and the format there is a very important factor that should not be overlooked: The message has to be scalable.

In summary, if we are able to propose an idea of ​​an easy message to transmit that gets our audience excited and begins to be viral, we must confirm that it is a message capable of adapting to growth in an appropriate way.

The expansion tools are the key to getting the message to the audience. We can take advantage of all the propagation tools that are within our reach to reach the maximum viralization of the content. These can go from social media such as blogs, social networks or RSS, email marketing as well as using community characters or influential public figures who through their profiles or ours can give even more value and add to the spread.

5- Track the campaigns

Campaign tracking is also important. We refer to two aspects: On the one hand we must be able to encourage participation and interaction with the user.

On the other hand it is important to listen, detect and take advantage of the common motivations and behaviors of the users. It is always good, before launching the campaign to know well the tastes and needs of our target segment for this monitoring.

Setting the results in a marketing action is not an easy task. Normally we will see them reflected in the increase of web visits, sales increase, etc. ... Still, it will be interesting to also value other metrics, such as if the message has been expanded and through the channels, if the campaign has been effective, as many times as the content has been shared, the number of people who have interacted, the link created with the brand or if it has grown in a community in one of the online channels and above all know how to extract the information of interest from the users who have commented or interacted. It is valuable information for our brand that will help us to know the tastes and tendencies of our target audience and the market.


Generating social impact is a reality for different projects that are being disseminated and supported by many people, thanks to the use of technology and advertising. Several tools that we believed could only be used by large companies to sell their products are increasingly used in favor of social causes.

This is the case of Social Marketing, a set of traditional marketing concepts and tools that can be applied by companies, organizations and governments to transform habits of thought, attitudes and behaviors in favor of a particular population. For example, to persuade smokers to quit smoking, to influence the change or insertion of a new social law or to promote healthy life changes to improve public health conditions.

According to the book “The nonprofit marketing guide” by the writer Kivi Leroux Miller, these are the 5 steps that we must determine before creating a social marketing campaign:

- Product - The desired behavior that you want to encourage and what is needed to make this happen.

- Price - What can it cost the target population to change their behavior or way of thinking? This includes time, social stigma, money, etc.

- Place - Where behavior should change, when people think about it and how external conditions help or mislead our purpose.

- Promotion - What messages will make sense in the target audience and what channels we should use to launch them.

- Politics - What kind of rules and policies help or hinder us when we are trying to change the behavior of a group of people.

Some examples of campaigns are:

"It's not happening here, but it's happening now" - It was a campaign of the international organization Amnesty, created by a Swiss agency. The objective of this campaign was to highlight the abuse of human rights in countries such as Sudan, Iraq and China, in order to put aside indifferent behavior against the human rights of others and thus pressure governments to do something now.


"Not all suicide letters are seen as such" - The Looking Glass Foundation campaign , was born with the purpose of encouraging parents, friends, siblings and in general every individual to detect relatives or relatives with eating disorders, this with the order to give them help before it's too late.


"For anti-person mines" - Anti-personnel mines are a serious problem in many countries, however, not everyone is aware of the need to do something forceful in the face of this problem. With this campaign the United Nations intended to generate a change of mentality in countries where this type of problem is not present to help those who are. The video ends with a question: if there were anti-person mines here, would you do anything to eradicate them?


"You are a person or you are a black star" - This was a Colombian campaign launched by the Colombian Road Safety Fund for drivers of cars and motorcycles to think before getting behind the wheel. Literally painted stars were used on the ground where each passer-by or driver had died due to road irresponsibility, as well as videos, posters and other dissemination tools.


Let's use our creativity and the different printed and digital media that exist to spread campaigns with value and social sense, the concepts and tools are more and more within our reach


Social marketing is born as a discipline, when the institutions in charge of social campaigns realize that the marketing techniques used to sell products to consumers could be used to reach people with ideas and motivations aimed at creating behaviors.

Social marketing is nothing else than the application of the principles of commercial marketing to health programs and welfare services for people. Unlike traditional marketing, social marketing aims to benefit the target market and society in general.

Social marketing has been used with great success in international health programs, especially for the use of contraceptives, AIDS prevention and similar programs. In many of our countries it is used for topics designed to prevent the use of drugs, diseases such as AIDS.

Like marketing for commercial purposes, the focus of social marketing is on consumer orientation. This is where research on consumers' perception of their problem is of paramount importance. The full orientation to the social consumer, allows them to perceive that they have to take measures to solve their problem.

Markets and segments are countless in social marketing. Social and health issues are often so complex that an organization cannot cover them all.

The collaboration of the communities is absolutely necessary. For this reason, social marketing bases its success on the help of work teams of volunteers from the communities. Whether neighborhood or institutional groups, this collaboration must occur so that the results are positive. Without the effective collaboration of the communities, social marketing programs fail. This collaboration of the members of the communities should not only be monetary. There must be a real participation, which commits a high percentage of the person.

The results of social marketing are always long-term. Modifying behaviors, changing attitudes, is not achieved as quickly as selling a product. It is often a matter of changing cultures. Understanding the dangers of tobacco, the need for medical checkups, the use of condoms is something that has taken and continues to take a long time. In some cases it has been impossible to achieve changes, despite the billions of dollars invested. The World Health Organization can give many examples of the disappointing results of its many efforts.

Not all social marketing programs necessarily have to obtain financing that comes from subsidies or donations, both public and private. This would suggest that any strategy to develop a social marketing campaign must first get the money.

Although money makes programs move a little faster, the powerful "word of mouth" or "viral marketing" is perhaps a more important element than money in social marketing. This is achieved through the integration of work groups, which are getting people who are integrated into the program, which in turn get new people.

Social network marketing we could call this modality, which have been used with extraordinary success in commercial marketing companies such as Encyclopedia Britannica, Rena Ware, and more recently the well-known Amway.

Moreover, as it is commonly said, social marketing is nothing other than the application of commercial marketing techniques, to programs that aim to benefit and provide better living conditions for human beings.


Currently many companies and independent professionals are realizing the strategic role that a blog can play in the marketing of your company.

I leave here an introduction to the topic of the use of blogs as an effective marketing tool written by Alvado Mendoza of Global Marketing.

5 Reasons Why Writing Blogs Is an Effective Internet Marketing Tool

Writing a Blog is a concept that began at the end of the 90s. It was a way to comment on an existing Web page, an opportunity for visitors and readers to express the opinion of everyone on the page.

What started as a simple comment has evolved into personal pages of almost everything that happens under sunlight. As it continues to advance, online advertising has tapped into the potential of the Blog.

Here I will give you 5 reasons why you should write a Blog to use it as an Internet Marketing tool.

1. Writing a Blog is very simple

The simplest way to get your space on the network is from writing your own Blog. No special abilities are necessary; an average adult can read and type or, at least, press the button of a mouse.

It's like having a virtual sheet of paper, where you just have to write your ideas, experiences, show the new products, and hope that the truth with which you talk about your articles is proven, and encourage the reader to test your product.

If you have a computer and an Internet connection - who does not have direct or indirect access to the Internet? - Then you can make a blog and sell your products on it.


2. Writing a Blog is authentic

In these days and in this time where ads saturate our lives, we question the credibility that the promoters demand. However, in Blogs, real people share what they experience in their real life, without getting carried away by paid advertising.

When we read in Blogs about the use of a new product, first hand, it's like talking to people about their own new experience. People prefer to buy a tried and tested product.

3. Writing a Blog is free

Because writing a blog still needs to be shown as the mainstream of online advertising media; most sites see it as something that can increase the current marketing tools and that is how they offer it for free.

Any opportunity for free time on the Web is definitely welcome, especially for businesses that are just starting out. Needless to say, that the pages of Blog Pages can generate more income that, in turn, will help the serious growth of your business.

4. Writing a blog helps credibility

As you begin to write more and more about your experiences with a particular product or industry, your readers begin to understand that they can rely on your reports for their own information needs.

As such, you become an expert on the subject; and, as a consequence of that, a greater number of readers visit your site ... plus those with a related Blog, you can also join the conversation through a link to your Blog.

As companies and professional organizations notice the growth of your readership, it is very likely that they wish to advertise on your Blog, or invite you to become an affiliate who is paid for each referral generated from your Blog.

5. Writing a blog helps build your market

Unless you're a Hollywood star, the chances of you reading what you post on your blog will be reduced to your mom and close family. But that mom has many friends, to whom she lets you know how interesting her Blog site is. However, you do not need to depend on your mom to increase the number of readers...

Look at the following ways to build your market by writing a Blog:

- Using your email. Today the Blogs are surpassing the popularity of the electronic mail, reaching it quickly and efficiently, and extending its market. In this era of speed and quick access, writing and transmitting email, it is really taking a lot longer than clicking on the site or Blog.

Allow them to explore your site using a short email message about your Blog site. If your email contains a completely different subject, use your email signature to offer a link to your site.

- Using the subscription. This is an easy way to get the email from readers: give them an opportunity to subscribe to your Blog. Save some information exclusively for your subscribers, to encourage readers to subscribe and leave your email address.

Be responsible and prudent when using those email addresses, since the last thing you need is a comment on your blog saying you are a spammer.

- Understanding your readers. Prepare a simple test to understand the profile of your readers and then be able to announce what they prefer. Ask consumers for their opinion on the Blog, about a link or a note you shared with them. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

- Joining a network of Blogs. Join a network of Blogs, or perhaps a series of Blogs that share the same industry, interests, readership bases, etc. Consumers find credibility and convenience in finding all the information on a single issue. Clearly, some Blogs are better than others.

- Using RSS. RSS is the fastest growing technology on the Internet today. As such, having the RSS feed on your Blog definitely means other sources of information for your readership base. Having a variety of sources, can add interest to your Blog.

Give your business a boost by writing your Blog effectively as one more Internet Marketing tool.

In conclusion

For those who already have a corporate website, it is important to understand that a blog is not an alternative to a website or web page; A blog is a complement that humanizes the company, it gives you the voice of a real person who, over time, will gain the trust and respect of clients and colleagues, who will be your main promoters.


Among these publications are so-called "electronic bulletins", which can be beneficial, business-like, only if their design is striking and yes, as a strategy they are sent via e-mail to people who have authorized their reception. In this way, those responsible for disseminating this information medium through the Web would be fully complying with the work entrusted to attract potential customers.

It is important to keep in mind that these bulletins should be sent to people who want and authorize the information. In no case is it advisable to send e-mails by force, which in the computer language, are classified as junk mail or "spam".

Spam is a nonsense practice that increases with the passing of days, is nothing more than the indiscriminate sending of unsolicited emails. Generally it is about advertising products, services or web pages. Advertising that usually reaches everyone who has active the inbox of their respective e-mail, without any authorization.

All those who have an email account receive daily advertising messages that we do not request about things that do not interest us, it is annoying. So, therefore, those in charge of creating and sending virtual publications should never fall into this absurd practice, which is harmful to the job they are doing.

Now, when subscribing to people who are interested in the business, it is important to bear in mind in the first instance, that the advertising sample that is being broadcast online constitutes a bridge to create trust and credibility with potential subscribers. Then it's no use trying to subscribe without their consent, because the cordial way you're trying to build can collapse in the blink of an eye.

Some connoisseurs of the subject affirmed, that it is "better to have a bird in hand than thousands flying" when they referred to the cultivation of relationships with potential subscribers. Employers who work in this medium boast of having an extensive list of subscribed people, but 80 percent of this is made up of people who have not accepted the service, that is to say people who have no idea of ​​the service advertised. So, I ask, what is this worth? For serving us?

Given the above, it is preferable to create innovative and original advertising pieces that can reach the potential client, without falling into the sending of spam and thus begin to build a real list of subscribers. With people interested in the Internet Marketing business.

The creation of a list of subscribers should be a thought process, where it is a priority to capture the name and email of the person to be able to follow up, again and again, over time. Offering, of course, a good service that alone makes more people want to subscribe voluntarily.

If a satisfied subscriber comments to his friends about the benefits and quality of the service offered by the company, as a rule of three these people will want to subscribe and check for themselves what manifested by their comrade. In this way the list would be growing with real customers, who would buy more, pay more money for those purchases and would do so more often. Increasing assets, geometrically.

The above depends on the business strategies that may be applied. The mission is to attract more clients or prospects so that they buy what I advertise and that these at the same time stay true to us. A terrible provision of the service offered is the "Achilles' heel" of every business, that's why a well-structured, innovative work, carried out efficiently and effectively, without a doubt is what is needed to form a broad chain of subscribers.

To innovate so as not to be left behind in time, to know how to convince and reach prospects, are the main sales strategies, which undoubtedly would make the list grow? And the best way to grow, to nurture, is to provide customers with high quality services, rich and diverse content, and using modern tools such as audio tracks, videos and podcasts.

With the development of segmentation in products and the continuous growth of the circulation of information, this phenomenon known as Internet Marketing will continue to grow rapidly, causing traditional media to lose effectiveness.

For this reason it is necessary that to communicate our products and services and that the message reaches our potential customers, in addition to all the above, the appropriate techniques are used in order to achieve the objectives. The Internet is presented, in this sense, as an ideal channel.

Let's apply the above and take advantage of this new means of communication that is revolutionizing the economy and the way of doing business: the Web.


What is Internet Marketing?

Internet Marketing is a set of strategies that uses a digital medium, such as the internet and mobile phones, to publicize and commercialize solutions to the public.

Although sometimes summarized as internet marketing, it is important to understand that the strategy goes much further.

Obviously, the main feature is that of performing online actions.

So much so that the use of Internet Marketing began precisely in the 90's, which was when the Internet began to be used commercially in the world.

But their own characteristics end up giving rise to other interesting differentials.

For example, in a way not yet possible in traditional marketing , digital campaigns are more easily measured and analyzed.

This allows you to understand in real time what is working or not, and thus to promote the necessary adjustments in search of a better ROI , the Return on Investment.

Benefits of Internet Marketing

The invention of the internet and its mass use have opened the door to Internet Marketing.

But it was from the smart phones, the famous smartphones, that the world's photo companies have woken up to a new reality.

The way talking to your audience has changed. And changed for the better.

Internet Marketing is rapidly growing in popularity because of its effectiveness in reaching and engaging customers through more accessible means to them.

In the palm of the hand, literally, the audience has endless possibilities and, from there, guides their choices.

If you are still new to the subject and are wondering what are the real benefits of Internet Marketing for your business, you are in the right place.

We separate the main advantages for you to accept the need to invest in this strategy today.

Measurable results

·        Through Internet Marketing tools, you can get solid, reliable reporting.

·        They show you the precise results on the performance of your campaigns.

·       For example, how many people opened your email or clicked on a specific link.


Flexibility

The consumers are looking for more personalized experiences, which do not find in traditional marketing, which tends to be generic in nature.

Internet Marketing is different

It allows you to use the interests and preferences of a person, which corresponds to a group of individuals that meets the characteristics of your ideal client profile.

And this makes it possible to adapt the message they receive just to what they would like to receive.

Reach a larger audience

Since Internet Marketing occurs online, it is accessible to a global audience.

Whereas, with traditional marketing, you are usually limited to a geographical area, Internet Marketing can reach a much larger audience, which is done through effective means.

Easy to optimize

One of the benefits of Internet Marketing is the ability to have multiple reports with different metrics analyzing the performance of your campaign.

That way, if you notice something that is not working as well as you'd like, it's easy to tweak it.

You can try different actions, measure which one worked best, and select this option as the primary tactic for upcoming campaigns.

Conclusion

In this article, you have checked out a list of the best Internet Marketing tips to build your strategy.

As you can see, proposing campaigns on online channels is imperative to be seen, remembered, generate leads and win sales.


Internet Marketing  is a set of channels and marketing strategies designed and optimized for the online environment, mobile devices and other digital media . Some well-known examples: sponsored links, SEO, email marketing and social marketing.

A lot is talked about Internet Marketing these days, but you know what it means and what it does? How can you help your business? Get all your questions below.

What is Internet Marketing?

The first thing you need to know about Internet Marketing is that it is not a science of its own. Internet Marketing does not exist without marketing . There are specific strategies and actions for the online environment , but all part of concepts common to the offline environment. Like marketing planning , branding, and research, lots of research.

Internet Marketing is a set of marketing strategies that have adapted to work on the channels that have emerged on the internet. In other words, it is the disclosure actions of companies that sell products and services over the internet and digital devices. In addition to expanding its relationship with customers, increasing loyalty and increasing the reach of its brand .

Today, the Internet is already considered to be the world's largest source of information. Since winning that title, companies have begun to invest heavily in Internet Marketing and content . The reason for this phenomenon to have happened is quite simple. In the past, an advertiser would put an advertisement on the TV and hoped for revenue to grow. A digital advertiser knows exactly how many people he has impacted on a campaign. And all the steps users took on the site after being impacted.

The Internet Marketing is very easy to measure and therefore has the risk much more controlled. Since it began, we have experienced an unprecedented evolution in media history . To become an attractive media, a channel needs a large audience. And it is at this point that the development of online channels surpasses any other.

The world is more connected and the speed of propagation of information is increasing. You can not get away from Internet Marketing.

Who should do Internet Marketing?

The answer to this question is quite easy: any advertiser. Be it small or large, retailer or service, producer of information or goods and services. Just go back to those marketing planning concepts I mentioned earlier in the article and study the best ways.

I will exemplify my point of view on. Before, the world was less segmented. The surveys were more demographic, focused on large audiences. The target audience for a product were, for example, AB class men, 20-30 years old, living in the metropolis. Nowadays, these demographic data I've cited can compose a different 15 publics.

Television was and still is one of the great media. Think of a family watching television together. What was the advertiser's dream? That he could print a different commercial for each member of the family. So he could focus on each individual's preferences. The internet allowed that. You can now put up a banner advertising a service on a health blog in senior citizenship.

For this reason, even though it is very small, a company can advertise its brand by first achieving the best levels of segmentation.

What are the goals of Internet Marketing?

The goal will depend on the essence of the advertiser in question. He may be wanting to generate new customers, sign-ups to increase the mailing list, or site engagement. An ecommerce will have  different Internet Marketing objectives than a software that sells signatures. The goals of a blog, for example, will be totally different.

To better understand the goals of Internet Marketing, you need to think about the concept of ecommerce funnel . Every sales process, no matter the essence of the business, works as a kind of funnel. That is, the company needs to get contacts and advance them for each step of the funnel. As there is a loss in each step, no matter the quality of the work, the diagram ends up in a funnel format.


What is marketing?

Marketing is a set of actions whose objective is to guarantee the visibility of a company, a brand, product or service .

The word comes from the English Market, which means "market".

The verb To Marketing is understood as "marketing."

So, doing marketing is marketing according to the needs of the audience to which you want to sell.

It is from there that actions are defined, which vary according to the objectives and also according to the characteristics of the people that it is intended to achieve.

What is social marketing?

Social marketing, as the term itself indicates, is a set of actions undertaken by a company for social and non-commercial causes . In this way, instead of focusing on the sale of products or services, or the reputation of the brand, it is promoted from ideas and attitudes.

Therefore, when it comes to institutional campaigns, social marketing is one of the main strategies used by companies.

It is practiced in particular by public agencies, for example, in which there is greater appeal to the collectivity.

Basically, social marketing strategies relate the company to an issue that is relevant to society as a whole.

Among them, the main ones are education, health and transportation, which are among the basic needs.

At the same time that it tries to soften punctual problems, social marketing ends up involving the population around the cause.

In short, it generates important benefits for a given community, whether regional or national.

Obviously, this type of campaign also entails a positive return for the company that promotes the actions.

This happens by reinforcing your positioning and values, improving your image.

Elements of social marketing

In order for social campaigns to reach their objectives, due attention and some essential elements must be given.

They are the ones who will guide your team in strategizing.

But, after all, how to correctly define the campaign?

The message may vary from company to company.

However, the basis of every campaign is formed by four main elements.

First of all, of course, we need to define the cause, which is the social issue to be addressed in the campaign.

Then there is the commitment to make clear who is the promoter of the change, that is, the company with which the cause will be associated.

The third element is to establish which segments will be chosen as the campaign target.

Finally, comes the icing on the cake.

In order for the campaign to be effective, it must propose strategies for change for that issue.

That is, there is a need to show the public that the company cares about the community and prays for its good.

That's the reason the social marketing strategy exists.

The importance of social marketing

We are experiencing a real revolution in consumer habits.

This happens largely thanks to the advancement of technology and the internet.

Consumers are increasingly demanding and with high expectations regarding companies, their products and services.

In this context, brands must always be in search of new ways to differentiate themselves from competitors.

Thus, social marketing falls as a glove to act in this new market and win customers.

We must take into account that social responsibility must begin with actions of citizenship, making use of marketing as its base of support.


Therefore, the main benefit of this type of marketing is the generation of a differential value for the brand and a competitive advantage for it.


A good entrepreneur is one who knows not only to develop a business and make profits from it, but also to transform society around him.

A brand name is not so successful if it does not think of ways to modify small routine problems with its followers.

And when we talk about it, we're not just thinking about customers. It is important to take into consideration the whole society or at least a part of it.

It is in this context that social marketing enters, that uses the knowledge and techniques of the market to create actions that help to promote the well-being of some sphere of the society.

If you have a business, be it online or physical, know that social marketing is a great way to positively help people and, at the same time, promote your brand more.

The concept of social marketing

Social marketing is the junction of the marketing techniques you probably already know. However, instead of divulging some product or service, social marketing mainly wants to spread some idea that tries to eliminate social problems.

Of course, with this, the brand ends up being disclosed, but this is not the only goal of social marketing.

Basically, this type of strategy aims to convince the target audience of a brand to collaborate with solutions of problems such as health, transportation, environment, education and various other social issues.

Thus, when a company or entrepreneur creates actions to lessen these types of problems, it is seen as a brand that has social responsibility. That is, the business is not only about profiting, but also helping the people around you.

It is a company that can be seen as a transforming agent of its social environment, and this is great for both the people who benefit from these actions and the enterprise, who comes to be seen as a brand that empathizes and cares about the society.

Today, consumers do not just want a company that sells at any cost. People are looking for brands that are socially responsible and that show their value not only in the products and services they offer, but also part of the changes they propose.

With well-implemented strategies of social marketing, you can even convince your audience to make certain behavioral changes that hinder group living together.

However, it is no use only to point the way. It is necessary to be part of the whole at the moment of transformation.

So a company with a good social marketing is one that is positioned in the various subjects that surrounds it and that mainly develops opportunities, investments and social actions to collaborate positively with the society.

How to Implement Social Marketing in Your Business

Now that you have understood the importance of being a socially responsible brand, we will help you with some tips for you to apply social marketing to your business.

1. Choose a cause

You should probably be thinking of several causes that need support. Of course you can help more than one person.

However, try to choose one social problem at a time to be able to focus, set goals and thus be able to elaborate and follow plans of action to achieve a specific goal.

2. Establish your actions

With a chosen because, it is much easier to think about the actions you can apply in your business to help the particular social problem.

Think of actions that have some connection with your business. This makes it easier to act, since you are a reference in your area of ​​expertise.

McDonald's, for example, has chosen to help with their expertise: they sell the snacks, which are what they do every day, in exchange for values ​​they can donate.

If you look good, most of the social marketing actions of businesses have to do with the niche of each of them.

3. Involve your audience

It is very important to be able to engage your audience with the actions you propose.

Think of strategies that draw people's attention not just to what you are doing, but mainly to the cause you are supporting. Once people understand the value of their actions, it will be easier for them to actively participate in their projects.