A good entrepreneur is one who knows not only to develop a business and make profits from it, but also to transform society around him.
A brand name is not so successful if it does not think of ways to modify small routine problems with its followers.
And when we talk about it, we're not just thinking about customers. It is important to take into consideration the whole society or at least a part of it.
It is in this context that social marketing enters, that uses the knowledge and techniques of the market to create actions that help to promote the well-being of some sphere of the society.
If you have a business, be it online or physical, know that social marketing is a great way to positively help people and, at the same time, promote your brand more.
The concept of social marketing
Social marketing is the junction of the marketing techniques you probably already know. However, instead of divulging some product or service, social marketing mainly wants to spread some idea that tries to eliminate social problems.
Of course, with this, the brand ends up being disclosed, but this is not the only goal of social marketing.
Basically, this type of strategy aims to convince the target audience of a brand to collaborate with solutions of problems such as health, transportation, environment, education and various other social issues.
Thus, when a company or entrepreneur creates actions to lessen these types of problems, it is seen as a brand that has social responsibility. That is, the business is not only about profiting, but also helping the people around you.
It is a company that can be seen as a transforming agent of its social environment, and this is great for both the people who benefit from these actions and the enterprise, who comes to be seen as a brand that empathizes and cares about the society.
Today, consumers do not just want a company that sells at any cost. People are looking for brands that are socially responsible and that show their value not only in the products and services they offer, but also part of the changes they propose.
With well-implemented strategies of social marketing, you can even convince your audience to make certain behavioral changes that hinder group living together.
However, it is no use only to point the way. It is necessary to be part of the whole at the moment of transformation.
So a company with a good social marketing is one that is positioned in the various subjects that surrounds it and that mainly develops opportunities, investments and social actions to collaborate positively with the society.
How to Implement Social Marketing in Your Business
Now that you have understood the importance of being a socially responsible brand, we will help you with some tips for you to apply social marketing to your business.
1. Choose a cause
You should probably be thinking of several causes that need support. Of course you can help more than one person.
However, try to choose one social problem at a time to be able to focus, set goals and thus be able to elaborate and follow plans of action to achieve a specific goal.
2. Establish your actions
With a chosen because, it is much easier to think about the actions you can apply in your business to help the particular social problem.
Think of actions that have some connection with your business. This makes it easier to act, since you are a reference in your area of expertise.
McDonald's, for example, has chosen to help with their expertise: they sell the snacks, which are what they do every day, in exchange for values they can donate.
If you look good, most of the social marketing actions of businesses have to do with the niche of each of them.
3. Involve your audience
It is very important to be able to engage your audience with the actions you propose.
Think of strategies that draw people's attention not just to what you are doing, but mainly to the cause you are supporting. Once people understand the value of their actions, it will be easier for them to actively participate in their projects.
Posted on July 04, 2018 at 02:05 PM