Viral Marketing: What Is It And How Does It Work?

Popularize, create engagement, and simply stick to the public's head. These are the main goals of so-called viral marketing . Want to know more about this concept, what its importance is to companies, and stay on top of some tips to make your marketing strategies really viralize? So stay with us in this article!

What is viral marketing?

If a certain marketing strategy produced by a company was able to expand rapidly and gain an extremely positive impact on the internet , reaching a large audience and a relatively short period of time, we can say that it was a strategy that viralized, that is, it was a viral marketing. As its name implies, this type of marketing campaign is spreading to an increasing number of people, just as a virus does.

But to get your strategy right, and actually reach a wide audience, it's not easy at all. You need a great deal of knowledge about the characteristics of your target audience , so you think about how that audience would really feel engaged with your brand. In addition, of course, it's imperative that you have a highly skilled and creative marketing team that thinks "out of the box," but at the same time has a sensitivity that a certain strategy is really smart, innovative, and non-offensive.

Although obviously needing creativity and the search for common sense, good viral marketing needs to arouse people's emotions so that they feel involved, be fun and humorous, identify a certain need of their audience and seek solutions- over there. These are the basic requirements to make your marketing truly viralize and let your audience fully identified not only with your campaign but with your brand in a general way.

Why do viral marketing?

A marketing strategy that becomes public before the public will certainly be a great competitive advantage of your company compared to competitors, and will be a factor that will make your brand much more easily remembered to the detriment of another, who may also have a product or very good service, but did not get the same empathy and identification with the public.

So whether you actually have a good product or a good service, and can spread your brand to an even larger audience through viral marketing, the chances of your company becoming a benchmark and dominating the market, at least for a certain period, are great.

With the passage of time, more and more marketing strategies end up virilizing. Therefore, good viral marketing is no guarantee of eternal success for your company, as new successful campaigns will emerge. Your viral marketing will have a big impact for a certain period of time and will reach a large number of people.

After that, it is up to your company to turn this success into a real increase in customers, and from then on know how to build loyalty to the public from its viral marketing.

Strategy Management Guide

How to do viral marketing?

Now that you know a little more about the concept of viral marketing, and how important this type of strategy can be to make your brand fully known in the market, it's time to get your hands on the masses and try to make your strategies become viral. To do this, we have selected some tips that may be important in this process:

1- Make something easily understood by the public

It is important to make it clear that the intent of a viral marketing campaign is not to earn leads through forms. Therefore, the ideal is that its content is easy to understand and accessible, without links and without registration, in order to arouse interest and be seen by as many people as possible.

For this, it is advisable to bet on audiovisual content, which is more attractive and is easier to hold people's attention than a print campaign, for example. Another advantage of the audiovisual is that the content can be broadcast on both the internet and TV, and the audio itself, can be used for the radio campaign, which provides a much larger circulation.

2- Publish on your channel on youtube

The chances of making your content viralize using YouTube, is much higher. This is because this platform exclusively dedicated to the publication of audiovisual content, is extremely accessed worldwide. In addition, youtube allows sharing in other social media such as Facebook, Twitter, Linkedin, among others. So this social media can also be very important if you are thinking of expanding the reach of your brand.

3- Know your audience

Nothing guarantees that your marketing campaign will indeed become viral. But knowing in depth who your audience is and what its features are, it's much easier to think of content that fits your specific interests so that it excites you and creates identification.

4- Do not have the product or service as a priority

Unlike a traditional marketing campaign, a viral marketing campaign does not focus on the product or service itself, but rather engages and draws the public's attention, so only after being completely impacted with its content, does it realize that it is indeed a product or service, and from then on, your commercial will be seen in a positive and natural way, without the goal of forcing the purchase at all costs!

Posted on July 04, 2018 at 02:05 PM